Some thoughts about creativity…

Creativity can be a no end notion, and we wanted to share with you some thoughts found on this page :

From Human Motivation, 3rd ed., by Robert E. Franken:

  • Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others. (page 396)
  • Three reasons why people are motivated to be creative:
    1. need for novel, varied, and complex stimulation
    2. need to communicate ideas and values
    3. need to solve problems (page 396)
  • In order to be creative, you need to be able to view things in new ways or from a different perspective. Among other things, you need to be able to generate new possibilities or new alternatives. Tests of creativity measure not only the number of alternatives that people can generate but the uniqueness of those alternatives. the ability to generate alternatives or to see things uniquely does not occur by change; it is linked to other, more fundamental qualities of thinking, such as flexibility, tolerance of ambiguity or unpredictability, and the enjoyment of things heretofore unknown. (page 394)

From Creativity – Beyond the Myth of Genius, by Robert W. Weisberg.

  • …”creative” refers to novel products of value, as in “The airplane was a creative invention.” “Creative” also refers to the person who produces the work, as in, ?Picasso was creative.” “Creativity,” then refers both to the capacity to produce such works, as in “How can we foster our employees’ creativity?” and to the activity of generating such products, as in “Creativity requires hard work.” (page 4)
  • All who study creativity agree that for something to be creative, it is not enough for it to be novel: it must have value, or be appropriate to the cognitive demands of the situation.” (page 4)

From Creativity – Flow and the Psychology of Discovery and Invention by Mihaly Csikszentmihalyi.

  • Ways that “creativity” is commonly used:
    1. Persons who express unusual thoughts, who are interesting and stimulating – in short, people who appear to unusually bright.
    2. People who experience the world in novel and original ways. These are (personally creative) individuals whose perceptions are fresh, whose judgements are insightful, who may make important discoveries that only they know about.
    3. Individuals who have changes our culture in some important way. Because their achievement are by definition public, it is easier to write about them. (e.g., Leonardo, Edison, Picasso, Einstein, etc.) (pages 25-26)
  • The Systems Model of Creativity: (pages 27-28)
    1. the creative domain, which is nested in culture – the symbolic knowledge shred by a particular society or by humanity as a whole (e.g., visual arts)
    2. the field, which includes all the gatekeepers of the domain (e.g., art critics, art teachers, curators of museums, etc.)
    3. the individual person, who using the symbols of the given domain (such as music, engineering, business, mathematics) has a new idea or sees a new pattern, and when this novelty is selected by the appropriate field for inclusion into the relevant domain
  • Creativity is any act, idea, or product that changes an existing domain, or that transforms an existing domain into a new one…What counts is whether the novelty he or she produces is accepted for inclusion in the domain.” (page 28)

  • Characteristics of the creative personality: (pages 58-73)

    1. Creative individuals have a great deal of energy, but they are also often quiet and at rest.

    2. Creative individuals tend to be smart, yet also naive at the same time.

    3. Creative individuals have a combination of playfulness and discipline, or responsibility and irresponsibility.

    4. Creative individuals alternate between imagination and fantasy ant one end, and rooted sense of reality at the other.

    5. Creative people seem to harbor opposite tendencies on the continuum between extroversion and introversion.

    6. Creative individuals are also remarkable humble and proud at the same time.

    7. Creative individuals to a certain extent escape rigid gender role stereotyping and have a tendency toward androgyny.

    8. Generally, creative people are thought to be rebellious and independent.

    9. Most creative persons are very passionate about their work, yet they can be extremely objective about it as well.

    10. The openness and sensitivity of creative individuals often exposes them to suffering pain yet also a great deal of enjoyment.

Business Ethics, another word for social responsibility

Business ethics can be a broad notion when you don’t know it. Are we speaking about an ethics in the business? Or doing some business in the ethics fields? For a lot of people, this word doesn’t mean much, and we would like to clarify the situation.

Social responsibility is king

Finally, when we speak about business ethics, we speak about social responsibility. To better understand, we propose you to read a part of an interessant article you can find on this page:

The concept has come to mean various things to various people, but generally it’s coming to know what it right or wrong in the workplace and doing what’s right — this is in regard to effects of products/services and in relationships with stakeholders. Wallace and Pekel explain that attention to business ethics is critical during times of fundamental change — times much like those faced now by businesses, both nonprofit or for-profit. In times of fundamental change, values that were previously taken for granted are now strongly questioned. Many of these values are no longer followed. Consequently, there is no clear moral compass to guide leaders through complex dilemmas about what is right or wrong. Attention to ethics in the workplace sensitizes leaders and staff to how they should act. Perhaps most important, attention to ethics in the workplaces helps ensure that when leaders and managers are struggling in times of crises and confusion, they retain a strong moral compass. However, attention to business ethics provides numerous other benefits, as well.

Sustainable business: what is it?

A sustainable business is what we all want in our lives.

But what does it really mean when we speak about a “sustainable business”? Can you tell it clearly? Maybe not, and for a good reason: it is not so simple to define precisely what a sustainable business is.

Sustainable business: a complete definition

That is why the best is to define clearly the notion. And to do that, we found the Wikipedia definition as the best one you can found on the web.

The entire article is located here :

Sustainable business, or green business, is an enterprise that has minimal negative impact on the global or local environment, community, society, or economy—a business that strives to meet the triple bottom line. Often, sustainable businesses have progressive environmental and human rights policies. In general, business is described as green if it matches the following four criteria:

  1. It incorporates principles of sustainability into each of its business decisions.
  2. It supplies environmentally friendly products or services that replaces demand for nongreen products and/or services.
  3. It is greener than traditional competition.
  4. It has made an enduring commitment to environmental principles in its business operations.

A sustainable business is any organization that participates in environmentally friendly or green activities to ensure that all processes, products, and manufacturing activities adequately address current environmental concerns while maintaining a profit. In other words, it is a business that “meets the needs of the present world without compromising the ability of the future generations to meet their own needs.” It is the process of assessing how to design products that will take advantage of the current environmental situation and how well a company’s products perform with renewable resources.