Sustainable business: what is it?


A sustainable business is what we all want in our lives.

But what does it really mean when we speak about a “sustainable business”? Can you tell it clearly? Maybe not, and for a good reason: it is not so simple to define precisely what a sustainable business is.

Sustainable business: a complete definition

That is why the best is to define clearly the notion. And to do that, we found the Wikipedia definition as the best one you can found on the web.

The entire article is located here :

Sustainable business, or green business, is an enterprise that has minimal negative impact on the global or local environment, community, society, or economy—a business that strives to meet the triple bottom line. Often, sustainable businesses have progressive environmental and human rights policies. In general, business is described as green if it matches the following four criteria:

  1. It incorporates principles of sustainability into each of its business decisions.
  2. It supplies environmentally friendly products or services that replaces demand for nongreen products and/or services.
  3. It is greener than traditional competition.
  4. It has made an enduring commitment to environmental principles in its business operations.

A sustainable business is any organization that participates in environmentally friendly or green activities to ensure that all processes, products, and manufacturing activities adequately address current environmental concerns while maintaining a profit. In other words, it is a business that “meets the needs of the present world without compromising the ability of the future generations to meet their own needs.” It is the process of assessing how to design products that will take advantage of the current environmental situation and how well a company’s products perform with renewable resources.